HAZEL Bubble Tea

Branding I made for a product in partnership with HAZEL, a company that designs and sells virtual accessories in the online videogame Second Life.

For this project I was asked to create the logos that would be placed on their 3D model - the goal was to make something that seemed plausibly real and in-line with what people would expect from bubble tea packaging, but with a unique flair that would set it apart and appeal to their audience.

To do this, we looked at their catalog and noticed a trend in the kinds of aesthetics that seemed to be most popular with their customers. After designing the new logo, I incorporated elements from their main branding - the star, diamond, triangle, and circle - to tie everything together and keep it cohesive.